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Archives for October 2011

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The Smell of Church

In February 2007 the chairman of Starbucks sent this now-famous memo to the CEO, noting that the proliferation of stores around the world had come at a cost--the loss of that wonderful Starbucks aroma. He wrote, "We achieved fresh roasted bagged coffee, but at what cost? The loss of aroma--perhaps the most powerful non-verbal signal we had in our stores; the loss of our pe...

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